Brand Identity for Libelle

Libelle – meaning “dragon fly” is a mother and daughter team of creatives. From vintage patterns, treasure finds, crochet dollies and old buttons, these individual pieces are sewn in love for little girls between the ages of one and four who still dream of fairies, hold tea parties and ride unicorns through the clouds.

Abundance Designs created a brand identity that captures the feminine and playful personality of Libelle by using a combination of typography, illustration and subtle vintage colours.

This hand-drawn typeface and playful illustration are now the front-face of Libelle. The visual identity is consistently applied to all online and print material. Abundance Designs also provided Libelle with quality product photography.

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